參加展會與上門拜訪是外貿人員與客戶見面溝通的兩個主要方式，參展或者拜訪前后的溝通對我們和客戶的會面效果有至關重要的影響。
參展前如何邀請客戶參觀我們的展位?展會結束后如何有效跟進客戶?拜訪前如何向客戶提出拜訪請求與預約?拜訪歸來后如何持續與客戶溝通?
以下是幾個外貿常用郵件模板-參展與拜訪：你可以根據自己的行業、公司、產品情況以及自身的經驗判斷進行調整和完善，做出一套適用于自己的郵件模板，從而讓你在以后每一次與客戶進行郵件溝通的時候都能夠高效省時，最大程度上提升你的客戶開發跟進工作的整體效率和效果。
1、邀請去年參加過此展會的潛在客戶來攤位
Dear John Smith,I just wanted to let you know that we will be exhibiting at [Trade Show Name] again this year. You can find us at [Booth Number]. If you are attending this year’s show again, we’d be happy for you to drop by. I’d love to show you some of our new product and hear about what your company has been up to in the past year.Hoping to see you there!Best regards,Lily Lee
2、邀請其它潛在客戶參加展會
Dear John Smith,We’re excited to announce that [ABC Company] will be attending [Trade Show name] this year in [Month of trade show]!We can’t wait to network with others in the industry, learn more about the new product and design, and take home knowledge we can apply to our current production processes.If you’ll also be in attendance, we’d love to catch up! Stop by [Booth number] and say hi.Best regards,Lily Lee
3、邀請老客戶參加此次展會
Dear John Smith,This year at [Trade show name] our booth [Booth number] will be featuring [New product name]. It’s unlike anything we’ve ever done before for a show, and can’t wait for you to see it.Our booth will also feature:1.[Insert anything you’re giving away for free]2.[Insert any entertainment that will be at the booth]Friendly members of our team are ready to answer any questions you might have.To check out our new product in person, be sure to register for [Trade show name]! Click here to register now [Insert link].If you want to check out our past booths to gear up for this year’s show, take a glimpse back in time on our website [insert link].Hope to see you there!Best regards,Lily Lee
4、邀請老客戶參加此次展會
Dear John Smith,Good morning.Our company will attend the [Trade show name] in [Location]. All of our new products will be shown in this exhibition. We hereby sincerely invite you to visit our booth, here below is our booth information.Exhibition hall: No.7.1Booth No.: C136Date: 10th-12th, OctIt would be a great honor to meet you at the exhibition.Best regards,Lily Lee
5、展會前向客戶介紹參展團隊成員
Dear John Smith,I just wanted to drop by to let you know [ABC Company] will be exhibiting at [Trade Show Name] this year in [Month of Trade Show].It is only [Days until the trade show] days away from [Trade Show name] and our team are busy planning for the show. Here’s who you can expect to see at our booth:[Team Member Name #1] [Position] [Email] [Phone][Team Member Name #2] [Position] [Email] [Phone][Team Member Name #3] [Position] [Email] [Phone][Team Member Name #4] [Position] [Email] [Phone][Team Member Name #5] [Position] [Email] [Phone]If you want to meet a certain member of our team, shoot them an email and organise a time to catch up.Hoping to see you there!Best regards,Lily Lee
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